A Vanity URL For Your Facebook Business Page Is A Powerful Marketing Tool.

During a recent meeting with a new customer, I was going over their proposal for some new marketing work that they wanted my company to carry out for them. This was for an engineering firm, and they wanted a lot of stuff! This is the type of customer that I love to work with because they’re a challenge, and we learn a lot from challenging projects.

As the meeting went along smoothly, the VP of sales began to drill me about Facebook. She brought up their Facebook fan page on the projector in the conference room, and I’ll admit that I wasn’t impressed when I saw it. As big as their enterprise is, I expected something dazzling and optimized to connect with people. However, they had about 5 ‘Likes,’ and there wasn’t anything really worth noting on the page.

They also had a default Facebook URL for the page. It was something like

facebook.com/pages/XXXXXX/123457890389238

Not very ‘sexy,’ or even marketable, for that matter. I couldn’t believe that they hadn’t secured their vanity URL.

I asked the VP if she was interested in getting a vanity URL for her company.

She said… “What’s that?”

I told her… “You know… it’s a Facebook address that goes something like…”

facebook.com/YourCompanyName

A huge grin lit up her face and she said… “I’ve always wondered what those were!”

Needless to say, we added that to the proposal, and they got their personalized Facebook address and a whole lot more.

Facebook vanity URLs are optional, but they add an extra level of professionalism to your business page and give you a shorter, more memorable web address for your business page.

A vanity URL is also great for advertising because it actually fits in your marketing materials and business cards.

You also don’t want to put it off or someone else could claim it before you do. So, you want to ensure that you get your business name before someone else does. Call RGV SEO at 956-254-0456, and we’ll help you claim yours today.